Sr. Manager, Content & Corporate Communications, Veracode
VP Strategy, Content4Demand
Companies across B2B industries are in a constant search to improve their content strategies. Marketers know they need to think and operate differently to better connect with their buyers. However, many marketers still struggle to build buyer-focused content. Software company, Veracode, is here to share their secret to content success.
The Veracode marketing team modified the DevOps methodology (for software development) to create more collaborative, effective and measurable content campaigns. Join Jessica Lavery, Sr. Manager of Content & Corporate Communications, as she shares insights, metrics and best practices you can apply to your company’s approach to content development and demand generation.
In this session attendees will learn:
Hedge your (case study selection) bets and join Content4Demand and Veracode for a true content marketing case study—delivered by actual content marketing practioners.