Sponsor Case Studies

Join us on Tuesday and Wednesday at Summit for over 100 practitioner case studies. Read below to learn more about these customer success stories.

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N3


Charles Eichenbaum of Microsoft, Marcel Florez of N3

Tuesday, May 16th11:15am – 12:00pm

Microsoft’s Transformation: 5 Realistic Strategies for Building a Best-In-Class Demand Center

 

N3


Charles Eichenbaum of Microsoft, Marcel Florez of N3

Tuesday, May 16th
2:45pm – 3:30pm

Microsoft’s Transformation: 5 Realistic Strategies for Building a Best-In-Class Demand Center

 

6sense


Kerry Trivers of PGi

Tuesday, May 16th
11:15am – 12:00pm

How PGi’s Full Funnel Buyer Intelligence Activation Strategy Increased Win Rates, Deal Sizes and Pipeline Velocity

 

6sense


Carrie Palin of Box

Tuesday, May 16th
2:45pm – 3:30pm

Performance-Based Marketing: How Demand Intelligence is Driving a New Era of Marketing

 

Seismic


Kathleen Pierce of Illumina

Tuesday, May 16th
11:15am – 12:00pm

How Illumina Is Using Seismic To Improve Commercial Performance

 

Seismic


Cathy Rowell of HPE, Victoria Bunch of Seismic

Tuesday, May 16th
2:45pm – 3:30pm

How HPE’s 17,000 Sales Reps Went Live With Seismic In 100 Days

 

Radius


Patrick Phelan of Infusionsoft

Tuesday, May 16th
11:15am – 12:00pm

How Infusionsoft added TAM analysis to their go-to-market strategy and significantly decreased CAC

 

Radius


Leslie Smith of AFS, Mark Townsend of BlueWolf

Tuesday, May 16th
2:45pm – 3:30pm

AFS’s Journey to Omni-Channel Demand Powered by AI

 

Brainshark


Kevin Starner of Iron Mountain

Tuesday, May 16th
2:45pm – 3:30pm

‘From Head to Heart:’ Sales Enablement and the Path to Mastery

 

Brainshark


Christi Wall of Ping Identity

Tuesday, May 16th
3:45pm – 4:30pm

Droppin’ Beats & Bustin’ Rhymes: An Innovative Approach to Increasing Sales Efficiency & Productivity

 

Brainshark


Kevin Starner of Iron Mountain

Tuesday, May 16th
4:45pm – 5:30pm

‘From Head to Heart:’ Sales Enablement and the Path to Mastery

 

Lattice Engines


Gary Amaral of Hootsuite

Tuesday, May 16th
2:45pm – 3:30pm

Hootsuite Infuses its ABM Program with Predictive Insights

 

Lattice Engines


Gary Amaral of Hootsuite

Tuesday, May 16th
4:45pm – 5:30pm

Hootsuite Infuses its ABM Program with Predictive Insights

 

Lattice Engines


Josh Raymond of Comdata

Tuesday, May 16th
3:45pm – 4:30pm

Aligning Marketing & Sales through Predictive Account Targeting

 

Kapost


Robin Caputo of Datavail

Tuesday, May 16th
2:45pm – 3:30pm

Taming the Content Beast: Intelligent Content Marketing And Analytics With Kapost

 

Kapost


Liz Gertz of Dun & Bradstreet

Tuesday, May 16th
3:45pm – 4:30pm

Streamline the Entire Content Lifecycle: Planning, Collaborating, Distributing, and Analyzing without the Chaos

 

Kapost


Liz Gertz of Dun & Bradstreet

Tuesday, May 16th
4:45pm – 5:30pm

Streamline the Entire Content Lifecycle: Planning, Collaborating, Distributing, and Analyzing without the Chaos

 

EverString


Barbara Wingle of Revana, J.J. Kardwell of EverString

Tuesday, May 16th
2:45pm – 3:30pm

Connecting the Dots in a B2B Customer Journey

 

EverString


Maria Pergolino of Apttus, Matt Amundson of EverString

Tuesday, May 16th
3:45pm – 4:30pm

How to Build a Martech Stack That Fits Your Company’s Needs

 

EverString


Kristen Wendel of VersionOne, Matt Amundson of EverString

Tuesday, May 16th
4:45pm – 5:30pm

How To Use AI To Add Relevance To Your Marketing

 

Influitive


Cristina Melluzzi of Cisco EMEA

Tuesday, May 16th
2:45pm – 3:30pm

Cisco isn’t changing the world…

 

Influitive


Peter Garza of Intouch Health

Tuesday, May 16th
3:45pm – 4:30pm

Customer Advocacy is the new Demand Gen

 

Influitive


Alyssa Smrekar of Okta

Tuesday, May 16th
4:45pm – 5:30pm

Creating a Customer Advocacy Movement: How to Go Beyond References and Measure the Impact

 

Domo


Adam Arnette of Nobilis Health, David Gibbons of Domo

Tuesday, May 16th
2:45pm – 3:30pm

Data-Driven Marketing Executives are Doing it Right, and Staying Ahead

 

Domo


Jesse Wolfson of TD Bank, Rick Tolman of Domo

Tuesday, May 16th
3:45pm – 4:30pm

Better Attribution and the Digital Marketer: aligning everyone for success

 

Domo


Jesse Wolfson of TD Bank, Rick Tolman of Domo

Tuesday, May 16th
4:45pm – 5:30pm

Better Attribution and the Digital Marketer: aligning everyone for success

 

Televerde


Greg Pumilia of SAP

Tuesday, May 16th
2:45pm – 3:30pm

Evolution of the SDR Role: SAP Omnichannel Selling Strategies

 

Televerde


Mike McKinnon of Avaya

Tuesday, May 16th
3:45pm – 4:30pm

Executing a Global Demand Gen Strategy at Avaya

 

Televerde


Jared Conley of Domo

Tuesday, May 16th
4:45pm – 5:30pm

Domo Gains Control of Lead Development & Attribution

 

True Influence


Kay Kienast of GE Power Digital

Tuesday, May 16th
2:45pm – 3:30pm

ABM Key Performance Indicators. Make them data driven with Intent Monitoring!

 

True Influence


Jodi Anderson of Quest Software

Tuesday, May 16th
3:45pm – 4:30pm

How to Leverage Intent Monitoring for Sales and Marketing Success

 

True Influence


Sarah Reynolds of Salary.com

Tuesday, May 16th
4:45pm – 5:30pm

Intent Signal Monitoring: Take the guess work out of who’s ready to buy now

 

SnapApp


Jennifer Pockell Dimas of Plex, Aaron Dun of SnapApp

Tuesday, May 16th
3:45pm – 4:30pm

ABM Next Level: Learn How to Hit the Accelerator with Better Experiences

 

SnapApp


Matt Heinz of Heinz Marketing, Aaron Dun of SnapApp

Tuesday, May 16th
4:45pm – 5:30pm

The Power of Interactive: How to Engage & Convert Buyers with One-to-One Experiences

 

LookBookHQ


Mervyn Alamgir of TIBCO, Mark Opauszky of LookBookHQ

Tuesday, May 16th
3:45pm – 4:30pm

How a Self-Nurture Model Helped TIBCO Increase SQLs by 92%

 

LookBookHQ


Mervyn Alamgir of TIBCO, Mark Opauszky of LookBookHQ

Tuesday, May 16th
4:45pm – 5:30pm

How a Self-Nurture Model Helped TIBCO Increase SQLs by 92%

 

SAVO Group


Adam Birenbaum of SAVO Group, Tim McAdow of CUNA Mutual Group

Tuesday, May 16th
2:45pm – 3:30pm

Content is great, context is better. How to elevate your sales conversations through context, coaching and guided selling.

 

SAVO Group


Adam Birenbaum of SAVO Group, Tim McAdow of CUNA Mutual Group

Tuesday, May 16th
3:45pm – 4:30pm

Content is great, context is better. How to elevate your sales conversations through context, coaching and guided selling.

 

MRP


Diana Reed of Oracle

Tuesday, May 16th
3:45pm – 4:30pm

How MRP’s Predictive Software and Services Helped Oracle Optimize Every Stage of their Funnel

 

MRP


Diana Reed of Oracle

Tuesday, May 16th
10:15am – 11:00am

How MRP’s Predictive Software and Services Helped Oracle Optimize Every Stage of their Funnel

 

Vision Critical


Tyler Kettle of IBM

Tuesday, May 16th
3:45pm – 4:30pm

How IBM accelerates and de-risks the decision-making process

 

Vision Critical


Tyler Kettle of IBM

Tuesday, May 16th
4:45pm – 5:30pm

How IBM accelerates and de-risks the decision-making process

 

G2 Crowd


Michele Aymold of G2 Crowd, Sean Zinsmeister of Infer

Tuesday, May 16th
10:15am – 11:00am

Customer Feedback Loop: Transparency, Insights, Success

 

G2 Crowd


Brad Rosen of G2 Crowd, Karen Steele of Marketo

Tuesday, May 16th
4:45pm – 5:30pm

Customer Reviews – Leveraging Crowdsourced Data in Your Marketing Programs

 

Dun & Bradstreet


Erin Faust of Ricoh Americas, Sean Crowley of Dun & Bradstreet

Tuesday, May 16th
11:15am – 12:00pm

How Ricoh Optimized its Demand Generation for Growth with a Centralized Data Strategy

 

Dun & Bradstreet


Joe Santos of Pegasystems, Sean Crowley of Dun & Bradstreet

Tuesday, May 16th
2:45pm – 3:30pm

Data By Itself Is Dumb – Aligning It Gives You Wisdom

 

Lionbridge


Nina LoCicero of Rockwell Automation

Tuesday, May 16th
11:15am – 12:00pm

Digital First: How Rockwell Automation Increased Website Engagement

 

Lionbridge


Rafael Renovato of Cisco, Lisa Fedele of Cisco

Tuesday, May 16th
2:45pm – 3:330pm

How Cisco Addressed and Streamlined Creative Services with an Internal In-House Team

 

Uberflip


Logan Mallory of Workfront

Tuesday, May 16th
3:45pm – 4:30pm

Take Back Your Lunch Breaks: Tech Stack Tips to Help You Save Time and Get Back to Marketing

 

Uberflip


Matt Davis of Allocadia

Tuesday, May 16th
4:45pm – 5:30pm

How to Squeeze More Demand Gen, Sales Enablement & ABM Juice Out of Your Marketing Content

 

Allocadia


Ryan Danner of Red Hat

Tuesday, May 16th
11:15am – 12:00pm

How Red Hat is Building a Foundation for Marketing ROI

 

Allocadia


Ryan Danner of Red Hat

Tuesday, May 16th
2:45pm – 3:30pm

How Red Hat is Building a Foundation for Marketing ROI

 

InsideView


Tracy Eiler of InsideView, Andrea Austin of InsideView, Colleen Rombach of InsideView, Ramona Elliott of InsideView

Tuesday, May 16th
11:15am – 12:00pm

Beyond the Basics of ABM: Create Your 45-Day ABM Action Plan

 

InsideView


Jeff Marcoux of Microsoft

Tuesday, May 16th
2:45pm – 3:30pm

Improving CX with AI: Beyond the hype

 

Leadspace


Shai Alfandary of Marketo, Angela Hunter of Zuman

Tuesday, May 16th
3:45pm – 4:30pm

Know who matters in your sea of data

 

Leadspace


Justin Lombardelli of AppDynamics

Tuesday, May 16th
4:45pm – 5:30pm

The power of database intelligence

 

ON24


Mark Bornstein of ON24

Tuesday, May 16th
11:15am – 12:00pm

Webinars That Rock

 

ON24


Mark Bornstein of ON24

Tuesday, May 16th
2:45pm – 3:30pm

Webinars That Rock

 

Demandbase


Peter Isaacson of Demandbase, Chris Bondhus of Brightcove

Tuesday, May 16th
3:45pm – 4:30pm

ABM in the Real World: A Look Behind the Curtain at Brightcove’s Journey with ABM

 

Demandbase


Peter Isaacson of Demandbase

Tuesday, May 16th
4:45pm – 5:30pm

Artificial Intelligence in an ABM World: Establishing Intimacy at Scale

 

Full Circle Insights


Julia Campbell of Eventbrite

Tuesday, May 16th
11:15am – 12:00pm

Tracing the Sources of Generated Pipeline

 

Full Circle Insights


Julia Campbell of Eventbrite

Tuesday, May 16th
2:45pm – 3:30pm

Tracing the Sources of Generated Pipeline

 

Highspot


Tracy Eiler of InsideView, Joe Andrews of InsideView, Haley Katsman of Highspot

Tuesday, May 16th
3:45pm – 4:30pm

Align Sales and Marketing With Sales Enablement

 

Highspot


Greg Munster of Red Hat, Haley Katsman of Highspot

Tuesday, May 16th
4:45pm – 5:30pm

Empowering Sales and Partner Productivity with Sales Enablement

 

Mintigo


Robin Caputo of Datavail

Tuesday, May 16th
4:45pm – 5:30pm

How Datavail Improved Pipeline with Predictive Analytics

 

Mintigo


Meredith Fuller of Quarry

Tuesday, May 16th
3:45pm – 4:30pm

How Windstream Renewed Marketing & Sales Vows Using Just Three Letters: ABM

 

Engagio


Jon Miller of Engagio, Maria Pergolino of Apptus

Tuesday, May 16th
4:45pm – 5:30pm

How to Lead Your Organization to Success with Account Based Marketing

 

Engagio


Heidi Bullock of Engagio, Kristen Wendel of VersionOne, Erin Cresta of Hortonworks

Tuesday, May 16th
3:45pm – 4:30pm

The Keys to Developing a World-Class Account Based Marketing Program

 

Position2


Niraj Swarup of Position2

Tuesday, May 16th
11:15am – 12:00pm

Add Yellowstone’s Upper and Lower Falls to Your Demand Waterfall

 

Position2


Sajjan Kanukolanu of Position2

Tuesday, May 16th
2:45pm – 3:30pm

Crossing the Chasm from AdTech to MarTech

 

Merkle


George Gallate of Merkle

Tuesday, May 16th
2:45pm – 3:30pm

Doubling SQLs With A Constant Budget – Driving Engagement Through Content

 

Merkle


Carmel Coscia of Samsung, Michael McLaren of Merkle

Tuesday, May 16th
3:45pm – 4:30pm

Samsung Case Study: Know thy Customer! Driving Deeper Customer Engagement with Purposeful Relevance

 

Mindmatrix


Mindmatrix

Tuesday, May 16th
3:45pm – 4:30pm

Explore How Mindmatrix Impacts Channel Sales

 

Mindmatrix


Mindmatrix

Tuesday, May 16th
4:45pm – 5:30pm

Explore How Mindmatrix Powers Sales Enablement

 

Perks Worldwide


Caludio Ayub of Perks Worldwide, Sandra Glaser Cheek of Brocade

Tuesday, May 16th
11:15am – 12:00pm

Creating Dynamic Channel Incentives and Loyalty Programs

 

LinkedIn Marketing Solutions


Nick Panayi of DXC Technology, Dorothea Gosling of DXC Technology

Tuesday, May 16th
11:15am – 12:00pm

DXC Technology Cracks the Code on Account Based Marketing & Sales Alignment

 

MarianaIQ


Vijay Mani of Zendesk, Venkat Nagaswamy of MarianaIQ

Tuesday, May 16th
10:15am – 11:00am

How MarianaIQ became the “Magic Bullet of Marketing” for Zendesk

 

Ledger Bennett


Neil Rongstad of LinkedIn

Tuesday, May 16th
10:15am – 11:00am

LinkedIn and Ledger Bennett: Global Growth and Acquisition at Scale

 

Allego


Christen Perreault of Allego, Chelsea Peedin of Red Hat

Tuesday, May 16th
11:15am – 12:00pm

Built to Scale: Creating a Consistent Value Message across a Global Sales Team

 

Integrate


Mike McMahan of Integrate, Manuel Rietzsch of Pluralsight

Tuesday, May 16th
10:15am – 11:00am

Master Top & Middle Funnel Marketing to Scale Bottom Funnel Results

 

Contently


Shawna Dennis of Manulife

Tuesday, May 16th
10:15am – 11:00am

How Manulife Used Content Technology to Avoid $1.2 Million in Production Costs

 

AdRoll


Shane Murphy of AdRoll, Paul Suway of PagerDuty

Tuesday, May 16th
10:15am – 11:00am

Better Insights, Bigger Impact: How to Leverage your Data to Power your ABM Strategy

 

KickFire


Bryan Brown of Terminus

Tuesday, May 16th
10:15am – 11:00am

Discover How Terminus Powers Their Account-Based Marketing Technology’s Attribution and Validation Using KickFire’s IP Address-to-Company Identification

 

TechTarget


Andrea Benson of SimpliVity, Jillian Coffin of TechTarget

Tuesday, May 16th
10:15am – 11:00am

How the Smart Take from the Strong: The SimpliVity story of turning better market visibility into competitive success with help from TechTarget

 

ZoomInfo


Sean Kester of SalesLoft

Tuesday, May 16th
10:15am – 11:00am

The Impact of Data Quality on SalesLoft’s Success

 

Marketo


Colin Day of FIS Global

Tuesday, May 16th
10:15am – 11:00am

FIS Global: Transforming into a World-Class Marketing Organization

 

Oracle Marketing Cloud


David Johnson of Oracle Marketing Cloud

Tuesday, May 16th
10:15am – 11:00am

Transforming the Customer Lifecycle through Account-Based Marketing

 

Terminus


Jodi Lebow of VersionOne, Peter Herbert of VersionOne

Tuesday, May 16th
11:15am – 12:00pm

How Digital Advertising Plays a Key Role in Account-Based Marketing

 

Bulldog Solutions


Michael Colon of TD Ameritrade Institutional

Tuesday, May 16th
11:15am – 12:00pm

Let Your Customers Do the Talking – A Modern Acquisition Marketing Story

 

Content4Demand


Jessica Lavery of Veracode, Dana Harder of Content4Demand

Tuesday, May 16th
10:15am – 11:00am

Veracode’s 5 Best Practices for Developing Content that Drives Results

 

Spear Marketing Group


Howard J. Sewell of Spear Marketing Group

Tuesday, May 16th
11:15am – 12:00pm

Getting Leads (and More!) from Your Blog: How One Company Generated a 778% Blog ROI

 

Impartner


Bruce Milne of Pivot3

Tuesday, May 16th
11:15am – 12:00pm

Keeping Up with 80% Growth: The Core Technology Secret That Helps Pivot3 Scale

 

Brightcove


Bill Marriott of SAS Institute, Linda Crowe of Brightcove

Tuesday, May 16th
11:15am – 12:00pm

Video for Business – the World is Watching

 

Synthio


Colin Day of FIS Global

Tuesday, May 16th
11:15am – 12:00pm

Revenue Growth begins with Strategic Audience Growth

 

PFL


Alicia McCarty of Leadspace

Tuesday, May 16th
11:15am – 12:00pm

Leadspace Hits the Sales Pipe Accelerator with PFL

 

Folloze


Grad Conn of Microsoft

Tuesday, May 16th
10:15am – 11:00am

Microsoft Case Study: Anatomy of a sale: Reaching and engaging the people that count

 

Cvent


Dane Risley of Cvent, Brad Gillespie of Octiv

Tuesday, May 16th
10:15am – 11:00am

Engagement Economy: Understanding ROI- From Field Marketing Events to Large Conferences

 

Optimizely


Brion Hickey of Cisco, Hudson Arnold of Optimizely

Tuesday, May 16th
10:15am – 11:00am

Poised for Growth: How to Experiment to Optimize Every Customer’s Journey

 

N3


Charles Eichenbaum of Microsoft, Marcel Florez of N3

Wednesday, May 17th
8:00am – 8:45am

Microsoft’s Transformation: 5 Realistic Strategies for Building a Best-In-Class Demand Center

 

6sense


Benjamin Lillie of Qlik

Wednesday, May 17th
8:00am – 8:45am

How Qlik Builds Confidence Between Marketing and Sales By Generating Pipeline That Converts to Revenue

 

Seismic


Linda Sherman of NCR

Wednesday, May 17th
8:00am – 8:45am

How NCR Used Seismic to Improve Seller Performance

 

Radius


Andrew Taylor of Infusionsoft

Wednesday, May 17th
8:00am – 8:45am

Infusionsoft’s Omnichannel Secret Weapon for Doubling Conversions

 

Brainshark


Christi Wall of Ping Identity

Wednesday, May 17th
8:00am – 8:45am

Droppin’ Beats & Bustin’ Rhymes: An Innovative Approach to Increasing Sales Efficiency & Productivity

 

Kapost


Robin Caputo of Datavail

Wednesday, May 17th
8:00am – 8:45am

Taming the Content Beast: Intelligent Content Marketing And Analytics With Kapost

 

EverString


Barabara Wingle of Revana, J.J. Kardwell of EverString

Wednesday, May 17th
8:00am – 8:45am

Connecting the Dots in a B2B Customer Journey

 

Influitive


Tiffany Beddow of ON24

Wednesday, May 17th
8:00am – 8:45am

How To Crowd Source Your Customers Voice To Drive Pipeline

 

Domo


Adam Arnette of Nobilis Health, David Gibbons of Domo

Wednesday, May 17th
8:00am – 8:45am

Data-Driven Marketing Executives are Doing it Right, and Staying Ahead

 

Televerde


Tim Roy of Pulse Secure

Wednesday, May 17th
8:00am – 8:45am

No Deal Left Behind

 

True Influence


Sarah Reynolds of Salary.com

Wednesday, May 17th
8:00am – 8:45am

Intent Signal Monitoring: Take the guess work out of who’s ready to buy now

 

Lattice Engines


Josh Raymond of Comdata

Wednesday, May 17th
8:00am – 8:45am

Aligning Marketing & Sales through Predictive Account Targeting