SiriusFoundations are sessions designed to introduce Summit delegates to already-established SiriusDecisions concepts, frameworks and terminology. They are particularly useful for those that the Summit will be their first SiriusDecisions experience, as they lay the groundwork for new content that will debut over the four-day program. Even Sirius veterans have been known to attend Foundations sessions to see material they may have previously missed, or just to brush up on their Sirius-speak!

There are 12 foundations sessions in total, each focused on a specific sales, marketing or product management role or related concept. Sessions are 30 minutes in length, with four sessions running concurrently across three time slots. A 10-minute break is included between each four-session grouping to allow for movement between session rooms.

Foundations sessions have been created using a standard format, with content that includes:

  • Role/concept definition. A pinpointing of the role or concept, and its fit into the b-to-b ecosystem.
  • Lexicon. Key terms that are critical for those in the role to know.
  • Models/frameworks. A review of established, bedrock SiriusDecisions models/frameworks being used by best-in-class b-to-b organizations today.
  • Related Summit content. Suggestions of sessions at Summit 2017 that expand on existing models or frameworks, or that will introduce new models or frameworks to address emerging/changing business issues.
  • Marketplace suggestions. A lineup of suppliers of technology and services in our 2017 Marketplace vendor pavilion that have offerings related to the role, and its corresponding models and frameworks.

Foundations Sessions for Summit 2017

8:00 AM – 8:30 AM: Demand Creation, Product Management, Content Strategy/Operations, Channel Marketing and Channel Sales Management

8:40 AM – 9:10 AM: Marketing Operations/Measurement, Portfolio Marketing, Account-Based Marketing, Sales Efficiency: Operations

9:20 AM – 9:50 AM: Customer Engagement, Communications, The SiriusDecisions Change Management Model, Sales Effectiveness: Enablement