With more than 20 years of marketing experience, Vicki joins SiriusDecisions as a marketing executive and technology consultant with extensive b-to-b technology marketing experience across a range of disciplines including strategy, planning, demand creation, events, reputation, teleservices, content creation and marketing operations. She has also led many large professional services projects in the technology, financial services, healthcare, higher education and non-profit industries through implementation and optimization of their marketing automaton platforms.
Prior to joining SiriusDecisions, Vicki was a principal consultant in the professional services organization at Marketo. Vicki has extensive experience in assisting clients with setting strategy and tactical construction of demand creation programs, nurture approach and programs, lead scoring setup and diagnosis, waterfall setup and analysis along with full solution reporting and analytics in Marketo. Earlier in her career, Vicki managed marketing and teleservices teams for multiple b-to-b technology organizations.
Vicki earned a Bachelor of Business Administration (BBA) from the University of Georgia.