Tim has spent 20 years in b-to-b technology marketing, with experience in go-to-market (GTM) strategy and planning, messaging and content creation, sales enablement, integrated marketing, product and solution marketing, lead generation, events, and thought leadership. As a SiriusDecisions analyst based in the U.K., Tim produces research and provides advice to portfolio marketers.
Prior to joining SiriusDecisions, Tim held senior product and solution marketing positions at Mitel, SAS and Microsoft. During his 15 years at Microsoft, he had roles covering the U.K., EMEA, Asia-Pacific and global markets. He began specializing in portfolio marketing and saw its power to drive revenue and profit. Tim was part of a small corporate team re-engineering the GTM strategy, which delivered significant outcomes including global brand consistency, reduced costs and vastly improved lead generation in all geographies. Later, as the lead on Office Live (now known as Office 365), he was at the forefront of Microsoft’s pathway into software as a service, identifying key personas and defining the buyer’s journey. Tim has successfully nurtured numerous products and solutions from ideation through the entire lifecycle of execution and growth.
Tim holds an MSc in strategic marketing leadership from Henley Business School, an MBA from the Open University Business School, and a BSc in engineering and business studies from the University of Portsmouth.