Suzy Meriwether
Research Director, Portfolio Marketing

Twitter@SuzyMeriwether

Suzy MeriwetherSuzy is a marketing leader with more than 20 years of experience in creating and executing strategies and plans to drive revenue. She has extensive knowledge in go-to-market strategy and planning, messaging, content development and management, sales enablement and demand generation. As a member of the SiriusDecisions Portfolio Marketing service, Suzy delivers research and advice to help portfolio marketers and managers succeed.

Prior to joining SiriusDecisions, Suzy held leadership roles at technology companies of all sizes. She established portfolio marketing departments for startup and emerging companies and led global teams at enterprise organizations. She has managed go-to-market plans, product launches, buyer personas, messaging, sales enablement, content creation, demand generation and events. At RightNow, she led the global industry marketing team in delivering industry-specific positioning, product messaging, sales training, sales tools, demand generation, and analyst and media relations. At Oracle, she was director, CX and customer service campaigns, responsible for global integrated multi-touch campaigns. Most recently, she was senior director of product marketing at RetailMeNot, where she established a b-to-b and b-to-c portfolio marketing team that delivered personas, messaging, sales tools and established streamlined product launch processes.

Suzy earned a B.S. in Industrial and Systems Engineering from Georgia Tech.

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