Ross brings over 20 years of marketing experience to the SiriusDecisions Marketing Operations Strategies service. He leads SiriusDecision’s research on marketing measurement, helping b-to-b organizations effectively quantify, understand and convey the value being created by their marketing functions. His expertise spans marketing areas including data management, process development, segmentation, marketing technology, customer marketing and sales enablement.
Prior to joining SiriusDecisions, Ross served as the director of marketing for Knovel, a SaaS–based provider integrating technical information with analytical and search tools for engineering markets. In this role Ross led marketing operations, lead generation and customer marketing functions and implemented marketing measurement, marketing data strategies and marketing technologies as well as multi-channel lead generation, customer marketing and retention programs. Prior to Knovel, Ross held product and marketing management positions within Elsevier, a division of global information supplier Reed Elsevier.
Ross received a BA in English and sociology from the State University of NY at Albany.