Rachel is a senior marketing executive with more than 20 years of experience in product and solution marketing, demand creation, sales enablement and communications. As a member of the SiriusDecisions portfolio marketing team, Rachel delivers research and advice to help marketing, sales, and product leaders succeed.
Prior to joining SiriusDecisions, Rachel held several marketing leadership roles at technology companies ranging from startup to enterprise. Her long career at Hitachi Data Systems, a leading provider of data storage solutions, included a series of roles culminating in her promotion to vice president of global marketing responsible for product and solution marketing, branding, media and analyst relations, and communications. At Cadence Design Systems, a semiconductor software company, Rachel was vice president of corporate marketing in charge of branding, marketing communications and public relations. Rachel also led marketing for a division of Mitchell International, a provider of insurance software, where she was responsible for product marketing, demand creation and sales enablement.
In these marketing leadership positions, Rachel played a key role in growing revenue and brand value by executing on her strengths of go-to-market strategy, messaging and positioning, content marketing, process improvement, and sales and marketing integration.
Rachel earned an MBA in entrepreneurial studies and a BS in business administration from the University of Southern California.