Jennifer Horton
Senior Research Director, Demand Creation Strategies

Twitter @jenhorton

Jennifer HortonJen is a marketing executive with more than 20 years of experience in high-growth b-to-b organizations. An early adopter of marketing automation technology and closed-loop lead management processes, she is passionate about sales and marketing process improvement, sales and marketing effectiveness measurement, demand generation strategy and execution, product and solution marketing, sales enablement and customer experience marketing.

Most recently, Jen led demand generation and marketing operations for Spiceworks, a social network for IT professionals. Previously, as a best practice consultant for Eloqua, she helped organizations such as Adobe Systems, ADP Retirement Services, BMC Software, CyberSource, Dell, Eaton Electrical, Lenovo, MDS Pharma, Sonosite, Telus and VeriSign transform into modern marketing operations. Prior to her work at Eloqua, Jen held senior demand and product marketing roles at organizations such as Lombardi Software (an IBM company), Dell, Motive Communications (now Alcatel-Lucent) and Trilogy.

Jen takes her passion for sales and marketing excellence back to the greater community by publishing on blogs, presenting at industry conferences, driving social media conversations and continuously evangelizing b-to-b sales and marketing best practices.

Jen received a BA in communication studies from Vanderbilt University.

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