Dawn Ferrara is a strategic-minded business leader and expert in the development and improvement of organizations, focusing on building, redesigning and integrating business programs, processes and tools for marketing and sales organizations.
Previously, Dawn was a senior director for the SAP Marketing, Business Transformation Office, where she led a team of professionals in end-to-end business process analysis, operating standards and project management for strategic programs from concept to global implementation. In this role, Dawn led key improvement initiatives through simplification and automation of marketing processes, implementation of demand management programs and integration of inside marketing and sales.
Prior to working at SAP, Dawn was a global program manager for IBM, where she was responsible for the relationship, lead and opportunity management processes and sales automation requirements for IBM’s sales organization. She also led the design of business processes for the ibm.com organization across the globe.
Dawn is a graduate of the State University of New York at Fredonia.