Christine is a Research Director in the Strategic Communications Management service. She brings more than 15 years of experience in b-to-b tech, content and digital marketing across a range of in-house, agency and consulting roles to help SiriusDecisions clients modernize their marketing, content and social media strategies for the digital world.
Prior to joining SiriusDecisions, she ran global marketing programs at SDL, a customer experience management provider, where she transformed a traditional marketing organization into a high-performing, content-centric lead-generation team. Christine has worked full-time and as a consultant for a variety of organizations ranging from startups to large enterprises, including Alfresco Software, Cisco, Iron Mountain, Manhattan Associates, PTC, Salesforce, SAP and TechTarget. Her areas of expertise include global marketing, Web strategy, content strategy, content localization, social media, SEO, lead generation, publishing and internal communications.