Angela is an experienced channel marketing professional with demonstrated success in to-partner, with-partner and through-partner marketing programs utilizing all elements of the marketing repertoire. Having worked with channel partners and global partner programs for more than 22 years, Angela is an extremely motivated and passionate channel marketing manager with proven success in acquiring, enabling, activating, communicating with, engaging, motivating and retaining partners of all levels and types, across multiple routes to market within the EMEA region. Angela has spent a lot time using emerging technologies to address regional resource challenges; she has deployed marketing automation systems and partner platforms and has consolidated and centralized partner marketing support. In addition, she has acquired many insights into marketing operations and processes.
Before joining SiriusDecisions, Angela worked at Adobe, where she managed the EMEA partner program and the channel marketing plan that was designed to support more than 36,000 partners for the region. Prior to that, Angela worked at GFI Software, Jabra and VERITAS in channel marketing and partner program roles. Angela also worked within an IT distributor for nearly six years and worked for a reseller, providing in-depth working knowledge of the two-tier distribution channels for the region.
Angela’s strengths are in leveraging the power of the channel community while recognizing and understanding its complexities within the EMEA region. She has managed many innovative campaigns, programs and platforms that have increased partner productivity and sales. Her breadth of experience encompasses global management and stakeholder experience. She has worked within both large corporate organizations and smaller businesses and has a breadth of experience addressing channel marketing challenges.