Dana Therrien
Research Director, Sales Operations Strategies

Dana TherrienDana is a sales operations leader who brings nearly 25 years of sales, sales operations, service operations and finance experience to SiriusDecisions. He is a forward-thinking leader with a record of driving results by increasing sales effectiveness and improving sales productivity while supporting global, multimillion-dollar sales growth with industry leaders. He is known for optimizing sales processes while reducing costs of sales through aggressive sales channel strategies.

Dana is an expert in business planning, analytics and reporting, quota setting and management, territory design, sales process optimization, sales force automation, go-to-market strategy design and execution, sales compensation design and administration. His experience includes cloud, SaaS, managed services, managed hosting and traditional product-based sales. Prior to joining SiriusDecisions, Dana held global sales operations roles at Avaya, Akamai, NaviSite, Time Warner Cable and, most recently, Empirix.

Dana holds an MBA from Boston University and a BS in Accounting from Thomas College.

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