Bob Peterson
Senior Research Director, Account-Based Marketing

PetersonBob is a sales and marketing thought leader with more than 20 years of experience working in mid- to large-sized global organizations, with emphasis on the financial services and software sectors. He has successfully led customer marketing initiatives designed to deepen account penetration. Bob has particularly focused on developing account-based marketing strategies to help sales and marketing organizations forge tighter alignment.

Prior to joining SiriusDecisions, Bob led the marketing organization of John Ryan Company, a firm focused on providing digital marketing strategies exclusively for large financial institutions around the globe. Bob also served as global marketing director for the financial services and service industries business unit of Lawson Software, an international enterprise resource planning company. While at Lawson, Bob was responsible for all marketing areas supporting a large existing customer base, including customer experience and retention initiatives. He was also director of marketing and communications for Shavlik Technologies, a security software company, where he ran a department responsible for demand generation, event management, channel marketing and public/analyst relations.

Bob’s extensive experience in financial services includes marketing roles with Rockland Trust Company, Bremer Financial Services, Sun Life Financial and TCF Bank.

Bob received a BA in communications/business administration from Concordia College in Moorhead, Minn.

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