Track Sessions

Customer Engagement

Customer engagement is widely understood to be critical in b-to-b and essential to how organizations fulfill their brand promise. The challenge is that many organizations fail to connect the dots required to engage existing customers and improve efficiency, retention, growth and advocacy. Ensuring that customers receive the support they need to achieve value throughout the post-sale customer lifecycle must start with a shared understanding of key customer engagement approaches and best practices. In this track, we explain how to measure and maximize the impact of customer engagement.

“For customer engagement leaders, the challenge of how organizations fulfill their brand promise is front and center. Yet, for many organizations, the ability to develop a thorough, data-driven approach to leveraging existing customers for efficiency, retention, growth and advocacy is elusive at best. At this year’s Summit, our track sessions will introduce our comprehensive customer advocacy model, provide insights into how to engage CFOs in your customer engagement efforts, and highlight winners of our customer engagement Programs of the Year.”
Lisa Nakano – Service Director, Customer Engagement Strategies

For additional networking with your peers, you’re invited to join our SiriusNetworking Breakfast for customer engagement leaders on Thursday, May 10th at 7:30 a.m.

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Session Focus

  • Think Like a CFO to Prove the Impact of Customer Engagement

    Wednesday, 1:50 pm Session Focus: Operationalize Session Priority: Customer Engagement Business Case and Measurement

  • SiriusLab: Harnessing Customer Data for Post-Sale Engagement

    Wednesday, 2:40 pm Session Focus: Operationalize Session Priority: Customer Insights and Analytics, Marketing Data Management

  • Introducing the SiriusDecisions Customer Advocacy Model

    Thursday, 1:15 pm Session Focus: Adopt Session Priority: Customer Advocacy and References

  • Customer Engagement Infrastructure: A Capabilities-Driven View of the Stack That Drives Growth

    Thursday, 2:10 pm Session Focus: Adopt Session Priority: Customer Engagement Functional Design and Development

  • Programs of the Year: Customer Engagement

    Thursday, 3:00 pm Session Focus: Operationalize


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