Customer engagement is widely understood to be critical in b-to-b and essential to how organizations fulfill their brand promise. The challenge is that many organizations fail to connect the dots required to engage existing customers and improve efficiency, retention, growth and advocacy. Ensuring that customers receive the support they need to achieve value throughout the post-sale customer lifecycle must start with a shared understanding of key customer engagement approaches and best practices. In this track, we explain how to measure and maximize the impact of customer engagement.
For additional networking with your peers, you’re invited to join our SiriusNetworking Breakfast for customer engagement leaders on Thursday, May 10th at 7:30 a.m.