Track Sessions

Content Strategy and Operations

Content is at the heart of b-to-b marketing success, yet many b-to-b organizations are suffering from acute and systemic content-related issues across strategy, people, process and technology. In this track, we share new trends, models, frameworks and best practices in content marketing, content strategy and content operations that b-to-b marketing organizations can use to build a high-performing content engine and ultimately achieve content transformation.

“B-to-b content engines aren’t keeping pace with the increasing strategic and operational demands of internal stakeholders and external audiences. This year’s Content Strategy and Operations track will arm marketing executives and content leaders with the industry benchmarks, models and best-in-class peer examples they need to start transforming their content engines from constant challenges into competitive differentiators.”
Christine Polewarczyk – Service Director, Content Strategy and Operations

For additional networking with your peers, you’re invited to join our SiriusNetworking Breakfast for content leaders on Thursday, May 10th at 7:30 a.m.

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Session Priority
Session Focus

  • Reimagining the B-to-B Content Factory

    Wednesday, 1:50 pm Session Focus: Adopt Session Priority: Content Factory

  • Content Infrastructure: A Capabilities-Driven View of the Stack That Drives Growth

    Wednesday, 2:40 pm Session Focus: Adopt Session Priority: Content Management and Technology

  • Programs of the Year: Content Strategy and Operations

    Thursday, 1:15 pm Session Focus: Operationalize

  • The State of B-to-B Content: The Good, the Bad, the Ugly

    Thursday, 2:10 pm Session Focus: Operationalize Session Priority: Strategic Content Planning

  • SiriusLab: The Scope of Content Strategy and Operations

    Thursday, 3:00 pm Session Focus: Optimize Session Priority: Content Strategy and Operations Functional Design and Development


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