Track Sessions

Channel Marketing

Channel marketing leaders have an exceptionally wide range of responsibilities and strive to optimize investments, processes and programs to achieve corporate and channel goals. They’re also challenged to address evolving channel strategies, expand their partner universe and meet increasing channel growth requirements. In this track, we share a variety of strategies, operational guidelines and best practices to help channel marketing leaders transform how they design and implement successful channel programs, deliver exceptional partner experience and measure channel success.

“One of the biggest challenges channel marketing leaders face today is accurately assessing where they are and charting where they need to go to drive and support overall channel success. Today’s channel marketers have a unique opportunity to step up and shape how organizations can best address the particular needs of partner networks, providing thought leadership, structure and scale to partner program design, process workflows and measurement. The channel marketing track will focus on the ideal channel tech stack, client examples and best practices that are influencing the design of what the new best-in-class organization looks like.”
Maria Chien – Service Director, Channel Marketing Strategies

For additional networking with your peers, you’re invited to join our SiriusNetworking Breakfast for channel marketing leaders on Thursday, May 10th at 7:30 a.m.

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Session Priority
Session Focus

  • Modernizing Your Channel Partner Program

    Wednesday, 1:50 pm Session Focus: Adopt Session Priority: Partner Program Design and Optimization

  • What Really Counts in Channel Measurement

    Wednesday, 2:40 pm Session Focus: Operationalize Session Priority: Channel Marketing Strategy and Planning, Marketing Reporting and Measurement

  • Programs of the Year: Channel Marketing

    Thursday, 1:15 pm Session Focus: Operationalize

  • SiriusLab: A Springboard for Channel Success – Using the Channel Operating Model

    Thursday, 2:10 pm Session Focus: Adopt Session Priority: Channel Marketing Strategy and Planning

  • Channel Marketing Infrastructure: A Capabilities-Driven View of the Stack That Drives Growth

    Thursday, 3:00 pm Session Focus: Adopt Session Priority: Brand and Communications Functional Design and Development


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