Kerry Cunningham
Senior Research Director, Demand Creation Strategies


Kerry Cunningham Kerry Cunningham has more than 20 years of experience in b-to-b demand creation and management, spanning a broad array of industries and markets.

Kerry has been a thought leader in the design and implementation of lead development and predictive analytics solutions for a wide array of b-to-b products, solutions and services. From more than a decade spent straddling the divide between marketing and sales, Kerry has also developed a wealth of expertise in the alignment of marketing and sales organizations. Along the way, Kerry has developed and implemented lead development and management processes for b-to-b organizations of all sizes, amassing substantial real-world expertise in lead acquisition, management, governance, and predictive modeling.

Kerry also possesses a unique combination of academic and real-world expertise in organizational design and management, including expertise in cross-cultural organizational design and change management, employee selection and retention, and performance management.

Kerry has a BA in psychology from Indiana University and an MS in industrial/organizational psychology from San Francisco State University, where his research focused on illuminating the drivers of human economic behavior, and where he authored a blog devoted to reporting on the latest research in behavioral economics and consumer behavior.

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