Craig brings 30 years of experience to the SiriusDecisions Marketing Operations Strategies service. His three decades of experience span such areas as marketing operations, partner marketing, strategic alliances, product marketing and management, software development and entrepreneurship.
Prior to his current role, Craig led marketing operations and the competitive intelligence team for EMC’s information intelligence division and was chief of staff to the CMO and CSO. Craig’s EMC tenure also included building his division’s worldwide partner marketing team that supported systems integrators, resellers, ISVs and OEMs as well as SaaS and BPO partners.
Craig’s extensive experience also includes serving as vice president of marketing at Fujitsu Consulting and leading product management for Compaq’s system management software. Craig transitioned to marketing leadership roles after 10 years in engineering and technical sales. He started his career as a software engineer at Lockheed Missiles and Space Company and later joined The MITRE Corporation, focused on software requirements development processes.
Craig earned an MBA in marketing from the George Washington University and a BS in information and computer science from Georgia Tech.