BrightFunnelBrightFunnel’s industry-leading revenue attribution and forecasting platform enables companies like Cloudera and Nimble Storage to understand campaign performance, optimize investments, and allocate marketing spend.

By helping B2B marketing leaders measure the revenue impact of campaigns, understand velocity and conversion rates, and plan ABM efforts, BrightFunnel’s real-time reporting leads to more data-driven decisions.

Using records of successful touches on all contacts and leads at the account level, our solution’s four attribution models let marketers better understand campaign performance throughout the funnel.

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