ROI Winner Category: Demand Creation/Lead Management

Kylie Johnson
Senior Manager, Digital Marketing, Blackboard

Twitter @DCsKylie

Kylie Johnson

Kylie is Senior Manager, Digital Marketing at Blackboard. Kylie leads Blackboard’s digital marketing program, ensuring that our inbound marketing channels are best in class and deliver measurable, repeatable results that are tied directly to our demand funnel. Kylie is Blackboard’s in-house advisor on campaign strategy and facilitates campaign planning.

Andrea Chapman
Senior Manager, Marketing Data and Analytics, Blackboard

Andrea Chapman

Andrea is Senior Manager, Marketing Data and Analytics at Blackboard. She leads Blackboard’s data integrity, reporting dashboards, lead scoring and waterfall management initiatives. Her team is known across the organization as the group that brings together sales, leadership and marketing to make data-driven decisions.

Sharon Howard
Vice President of Marketing and Communications, Blackboard

Sharon Howard

Sharon is Blackboard’s Vice President of Marketing & Communications. With over 25 years of marketing and sales experience, she leads the group responsible for the overall awareness and reputation of Blackboard in the education and corporate industry. Her team also provides the marketing operations infrastructure, processes and execution to support global field initiatives.

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