Mary Backstrom is Vice President, Marketing Strategy & Insights at PAREXEL. In this role she is responsible for marketing strategy development, performance analytics, marketing research and customer experience management.
Prior to PAREXEL, Mary spent 14 years at ConvaTec, a global medical devices company. Here she held global leadership roles in marketing research, market and strategy development, payor relations, business development and emerging markets commercialization.
Mary has an M.S. Social Psychology from Rutgers and an M.B.A. from Cornell University.
Thursday, May 18