Executive Leadership Exchange

The SiriusDecisions 2017 Executive Leadership Exchange is an exclusive opportunity for b-to-b sales, marketing and product executives to gather with their peers. It will be held on Tuesday, May 16, 2017, before the kickoff of SiriusDecisions 2017 Summit, and will feature presentations by SiriusDecisions analysts, a panel discussion and a chance to network with other executives. A welcome kickoff dinner and networking reception also will be held on Monday evening, May 15.

Executive Leadership Exchange


  • Be among the first to access new research and insights from SiriusDecisions’ research and advisory services
  • Hear about key trends and priorities affecting b-to-b sales, marketing and product executives
  • Learn how other b-to-b sales, marketing and product executives are addressing key challenges and initiatives
  • Network with other sales, marketing and product leaders from a wide range of b-to-b organizations


The Executive Leadership Exchange is open to sales, marketing and product leaders at b-to-b organizations – typically VP level or above – who have purchased a ticket to SiriusDecisions 2017 Summit. To register for the Executive Leadership Exchange, please click REGISTER and follow the prompts to include ELE in your Summit registration.

Admission is included ONLY with a valid registration to SiriusDecisions 2017 Summit. For questions regarding the 2017 Executive Leadership Exchange or to request access, please contact SDEvents@SiriusDecisions.com.


8:00 a.m. Executive Networking Breakfast

8:50 a.m. Welcome and Agenda Overview

9:00 a.m. Transforming from Product-Centricity to Audience-Centricity
Marisa Kopec, Ross Graber SiriusDecisions

  • A growing number of b-to-b organizations are shifting from a product-centric to an audience-centric go-to-market approach. Making such a shift will have major implications on all three functions within the revenue engine; how can leaders better prepare to deal with these implications?

10:00 a.m. Networking Break

10:30 a.m. Client Presentations

  • Hear how your peers are improving cross-functional alignment, efficiency and performance through audience-centricity.

11:30 a.m. Networking Break

11:45 a.m. Executive Panel: Aligning Priorities Through Audience-Centricity

  • Our panel of sales, marketing and product leaders will discuss what being audience-centric means for their organizations, and how they have addressed key challenges and realized key benefits.

12:15 p.m. Closing Remarks

12:20 p.m. Executive Networking Lunch

Note: This agenda is tentative, and is subject to change.

ELE Client Guest Speakers


Bryan Hauptman
Senior Vice President, Global Sales, Datto

Bryan Hauptman serves as Senior Vice President of Global Sales at Datto, Connecticut’s first and only Unicorn company. Since 2014, Bryan has significantly expanded sales headcount and attributed to a 400% increase in revenue growth. Bryan has 15+ years of sales leadership experience in Information Technology in the IT Channel. Follow Bryan on Twitter @bryanhauptman.