Marketing leaders within the healthcare industry face a unique set of challenges as they drive transformation and growth in their organizations. These sessions are hand-selected by our segment director, Jennifer Russo, to provide marketing leaders within the healthcare industry with the insights they need to address these challenges.

See Jennifer’s recommended track sessions below, and click here to view full session details.

Wednesday, May 25 Session: Focus:Presenter(s):
1:30 pm Modernizing Communications to Rev the Revenue Engine AdoptJulie Ogilvie
1:30 pm Digital Advertising and B-to-B Demand Creation Adopt, OptimizeJennifer Horton, Jonathan Tam
1:30 pm Solving the Content ROI Conundrum OperationalizeRoss Graber
2:20 pm Building a Best-in-Class Sales Presentation Adopt, OperationalizeChristina McKeon
2:20 pm Making Sense of Marketing Organizational Models AdoptJay Gaines, Jennifer Baker
Thursday, May 26 Session: Focus:Presenter(s):
1:00 pm Marketing Automation: What the Future Holds Operationalize, OptimizeJonathan Tam, Laura Cross
1:50 pm The Emerging Role of the Portfolio Marketing Leader AdoptChristina McKeon
1:50 pm Regional Demand Centers: Construction and Operation OperationalizeIsabel Montesdeoca, Meta Karagianni
2:40 pm Marketing Globalization vs. Localization: Striking the Balance Adopt, OperationalizeGil Canare, Julian Archer
2:40 pm Demand Creation Programs of the Year OperationalizeCarrie Rediker, Erin Bohlin