TOP TRACK PICKS FOR THE Product Marketing Leader

The product marketing leader develops a story about the product to help drive awareness and demand. These sessions are hand-selected by our research director, Christina McKeon, to provide portfolio, product, solution and segment marketing leaders with the insights and strategies they need to effectively orchestrate go-to-market execution.

See Christina’s recommended track sessions below, and click here to view full session details.

Wednesday, May 25 Session: Focus:Presenter(s):
1:30 pm The SiriusDecisions Investment Decisionmaking Process AdoptJeff Lash, Lisa Singer
1:30 pm Solving the Content ROI Conundrum OperationalizeRoss Graber
2:20 pm Building a Best-in-Class Sales Presentation Adopt, OperationalizeChristina McKeon
2:20 pm Third-Party Influencers: Sales and Marketing’s Secret Weapon OperationalizeJulie Ogilvie
Thursday, May 26 Session: Focus:Presenter(s):
1:00 pm The SiriusDecisions Messaging Nautilus: Success Stories and Lessons Learned OperationalizeMarisa Kopec
1:50 pm The Emerging Role of the Portfolio Marketing Leader AdoptChristina McKeon
1:50 pm So Many Personas, So Little Time (Persona Framework and Prioritization) OperationalizeCheri Keith, John Grozier
2:40 pm Product Launch for Direct and Indirect Channels: Client Vignettes Operationalize, OptimizeJessica Sargent - EnerNOC Inc., Jocelyn King - Intel, Pat McAnally