Analyst Picks: Product Management Leader

The product management leader is responsible for the commercial success of a product, overseeing it from inception and ideation through design, build, launch, growth, enhancement and eventual sunset. Jeff Lash, VP and group director, has hand-selected these sessions to provide product management leaders with the insights they need to succeed at each of these stages.

See Jeff’s recommended track sessions below, and click here to view full session details.

Wednesday, May 17 Session: Focus:Presenter(s):
3:40 pm Is Your Product Channel-Ready Adopt, OperationalizeKathy Contreras, Lisa Singer
4:30 pm Product-to-Audience Transformation: Making It Happen OperationalizeMarisa Kopec, Ross Graber
4:30 pm Agile Concepts and B-to-B Marketing: Friend or Foe AdoptCraig Moore, Jay Gaines
Thursday, May 18 Session: Focus:Presenter(s):
1:10 pm Product Strategy on a Page: Possible, and Practical AdoptJeff Lash
2:00 pm Programs of the Year: Product Marketing and Management Operationalize, OptimizeSuzy Meriwether
2:50 pm The SiriusDecisions Sales Knowledge Transfer Framework AdoptChristina McKeon, Peter Ostrow
2:50 pm Next-Generation B-to-B E-Commerce OptimizeGil Canare, Jeff Lash
4:00 pm Insights to Support Pricing and Packaging Strategy Command CenterJohn Grozier