TOP TRACK PICKS FOR THE Product Management Leader

The product management leader is responsible for the commercial success of a product, overseeing it from inception and ideation through design, build, launch, growth, enhancement and eventual sunset. These sessions are hand-selected by our group director, Jeff Lash, to provide product management leaders with the insights they need to succeed at each of these stages.

See Jeff’s recommended track sessions below, and click here to view full session details.

Wednesday, May 25 Session: Focus:Presenter(s):
1:30 pm The SiriusDecisions Investment Decisionmaking Process AdoptJeff Lash, Lisa Singer
2:20 pm Building a Best-in-Class Sales Presentation Adopt, OperationalizeChristina McKeon
2:20 pm Third-Party Influencers: Sales and Marketing’s Secret Weapon OperationalizeJulie Ogilvie
Thursday, May 26 Session: Focus:Presenter(s):
1:00 pm The SiriusDecisions Messaging Nautilus: Success Stories and Lessons Learned OperationalizeMarisa Kopec
1:50 pm The Emerging Role of the Portfolio Marketing Leader AdoptChristina McKeon
1:50 pm So Many Personas, So Little Time (Persona Framework and Prioritization) OperationalizeCheri Keith, John Grozier
2:40 pm Product Launch for Direct and Indirect Channels: Client Vignettes Operationalize, OptimizeJessica Sargent - EnerNOC Inc., Jocelyn King - Intel, Pat McAnally