Analyst Picks: Portfolio Marketing Leader

The portfolio marketing leader is responsible for bringing an organization’s portfolio of offerings to market in an audience-centric manner. Christina McKeon, service director for Portfolio Marketing, hand-selected these sessions to provide portfolio marketing leaders with the insights needed to refine go-to-market strategy and execution.

See Christina’s recommended track sessions below, and click here to view full session details.

Wednesday, May 17 Session: Focus:Presenter(s):
3:40 pm Is Your Product Channel-Ready Adopt, OperationalizeKathy Contreras, Lisa Singer
3:40 pm How to Build a Content Measurement Dashboard Adopt, OperationalizeChristine Polewarczyk, Erin Provey
4:30 pm Product-to-Audience Transformation: Making It Happen OperationalizeMarisa Kopec, Ross Graber
4:30 pm Making Personas Personal: SiriusDecisions Buyer Insights 2017 OptimizeCarrie Rediker, Cristina De Martini
Thursday, May 18 Session: Focus:Presenter(s):
1:10 pm Sales Enablement: Taking an Audience-Centric Approach Model/FrameworkDon Drury, Ian Savage
1:10 pm Messaging Nautilus: The Post-Sale Edition AdoptAlisa Groocock, Rachel Young
2:00 pm Programs of the Year: Product Marketing and Management Operationalize, OptimizeSuzy Meriwether
2:50 pm The SiriusDecisions Sales Knowledge Transfer Framework AdoptChristina McKeon, Peter Ostrow
4:00 pm Operating the Product Launch QBR Command CenterJohn Grozier