Analyst Picks: Marketing Operations Leader

The b-to-b marketing operations leader must reconcile inconsistent analytics across marketing and sales functions to show marketing’s effectiveness and drive improved performance. Craig Moore, service director for Marketing Operations Strategies, has hand-selected these sessions to provide marketing operations leaders with the insights and strategies they need in today’s data-driven and highly accountable marketing organizations.

See Craig’s recommended track sessions below, and click here to view full session details.

Wednesday, May 17 Session: Focus:Presenter(s):
3:40 pm Marketing Enablement: The Most Critical Function You Don’t Have Adopt, OperationalizeJennifer Ross, Marcia Trask
3:40 pm Program and Tactic Diagnostics: Optimize or Terminate? OptimizeJen Horton, Jonathan Tam
4:30 pm Product-to-Audience Transformation: Making It Happen OperationalizeMarisa Kopec, Ross Graber
4:30 pm Agile Concepts and B-to-B Marketing: Friend or Foe AdoptCraig Moore, Jay Gaines
Thursday, May 18 Session: Focus:Presenter(s):
1:10 pm Powering Demand Through Privacy and Preference Management Adopt, OperationalizeIsabel Montesdeoca, Julian Archer
1:10 pm Programs of the Year: Marketing Operations and Strategy Operationalize, OptimizeJeff Clark, Jesse Mendelson
2:00 pm Leveraging Data to Power Account-Based Marketing OperationalizeJohn Donlon, Matt Senatore
2:00 pm Sidestepping Misdirection: Conducting an Effective Business Review OperationalizeCraig Moore, Meta Karagianni
2:50 pm Effective Demand Creation Program Planning and Execution Adopt, OperationalizeCarrie Rediker, Jen Horton
2:50 pm The Anatomy of an Emerging-Company Marketing Plan Adopt, OperationalizeBarbie Mattie, Matt Papertsian
4:00 pm Product-to-Audience Transformation: Making It Happen (Repeat) OperationalizeMarisa Kopec, Ross Graber
4:00 pm Marketing Enablement: The Most Critical Function You Don’t Have (Repeat) Adopt, OperationalizeJennifer Ross, Marcia Trask
4:50 pm Leveraging Data to Power Account-Based Marketing (Repeat) OperationalizeJohn Donlon, Matt Senatore
4:50 pm Agile Concepts and B-to-B Marketing: Friend or Foe (Repeat) AdoptCraig Moore, Jay Gaines
4:50 pm Program and Tactic Diagnostics: Optimize or Terminate? (Repeat) OptimizeJen Horton, Jonathan Tam