TOP TRACK PICKS FOR THE Marketing Enablement Leader

Marketing enablement leaders support the marketing function by providing the exact competencies and skills the function needs to success. These sessions are hand-selected by our research director, Marcia Trask, to provide marketing enablement leaders with the insights they need to properly support the marketing function.

See Marcia’s recommended track sessions below, and click here to view full session details. And don’t miss the Marketing Enablement Networking Breakfast from 8:00 a.m. to 9:00 a.m. on Thursday morning to discuss enablement initiatives, tactics, and measurement approaches that have resulted in improved skills transformation and engagement within marketing teams.

Wednesday, May 25 Session: Focus:Presenter(s):
1:30 pm Modernizing Communications to Rev the Revenue Engine AdoptJulie Ogilvie
2:20 pm Making Sense of Marketing Organizational Models AdoptJay Gaines, Jennifer Baker
Thursday, May 26 Session: Focus:Presenter(s):
1:00 pm Marketing Automation: What the Future Holds Operationalize, OptimizeJonathan Tam, Laura Cross
1:50 pm Regional Demand Centers: Construction and Operation OperationalizeIsabel Montesdeoca, Meta Karagianni
2:40 pm Marketing Globalization vs. Localization: Striking the Balance Adopt, OperationalizeGil Canare, Julian Archer