Analyst Picks: Healthcare Perspective

Marketing leaders within the healthcare industry face a unique set of challenges as they drive transformation and growth in their organizations. Jesse Mendelson, director of Vertical Strategy, has hand-selected these sessions to provide marketing leaders within the healthcare industry with the insights they need to address these challenges.

See Jesse’s recommended track sessions below, and click here to view full session details.

Wednesday, May 17 Session: Focus:Presenter(s):
3:40 pm Marketing Enablement: The Most Critical Function You Don’t Have Adopt, OperationalizeJennifer Ross, Marcia Trask
3:40 pm How to Build a Content Measurement Dashboard Adopt, OperationalizeChristine Polewarczyk, Erin Provey
4:30 pm The Science of Cross-Sell and Upsell Operationalize, OptimizeBob Peterson, Kerry Cunningham
4:30 pm Product-to-Audience Transformation: Making It Happen OperationalizeMarisa Kopec, Ross Graber
Thursday, May 18 Session: Focus:Presenter(s):
1:10 pm Programs of the Year: Marketing Operations and Strategy Operationalize, OptimizeJeff Clark, Jesse Mendelson
2:00 pm Leveraging Data to Power Account-Based Marketing OperationalizeJohn Donlon, Matt Senatore
2:00 pm Introducing the SiriusDecisions Corporate Messaging Nautilus™ AdoptJulie Ogilvie, Phyllis Davidson
2:50 pm Effective Demand Creation Program Planning and Execution Adopt, OperationalizeCarrie Rediker, Jen Horton
2:50 pm The SiriusDecisions Sales Knowledge Transfer Framework AdoptChristina McKeon, Peter Ostrow
2:50 pm Next-Generation B-to-B E-Commerce OptimizeGil Canare, Jeff Lash