Analyst Picks: Financial Services Perspective

Marketing leaders within the financial services industry face a unique set of challenges as they drive transformation and growth in their organizations. Bob McKinnon, segment director for Financial Services, has hand-selected these sessions to provide marketing leaders within the financial services industry with the insights they need to address these challenges.

See Bob’s recommended track sessions below, and click here to view full session details.

Wednesday, May 17 Session: Focus:Presenter(s):
3:40 pm Account-Based Marketing: What the Future Holds OptimizeMatt Senatore, Nicky Briggs
3:40 pm How to Build a Content Measurement Dashboard Adopt, OperationalizeChristine Polewarczyk, Erin Provey
4:30 pm The Science of Cross-Sell and Upsell Operationalize, OptimizeBob Peterson, Kerry Cunningham
4:30 pm Product-to-Audience Transformation: Making It Happen OperationalizeMarisa Kopec, Ross Graber
Thursday, May 18 Session: Focus:Presenter(s):
1:10 pm Lead Scoring: Marketing Automation-Based, or Predictive? Operationalize, OptimizeErin Bohlin, Laura Cross
2:00 pm Leveraging Data to Power Account-Based Marketing OperationalizeJohn Donlon, Matt Senatore
2:00 pm Introducing the SiriusDecisions Corporate Messaging Nautilus™ AdoptJulie Ogilvie, Phyllis Davidson
2:50 pm Effective Demand Creation Program Planning and Execution Adopt, OperationalizeCarrie Rediker, Jen Horton
2:50 pm The SiriusDecisions Sales Knowledge Transfer Framework AdoptChristina McKeon, Peter Ostrow