TOP TRACK PICKS FOR THE MARKETING LEADER – FINANCIAL SERVICES PERSPECTIVE

Marketing leaders within the financial services industry face a unique set of challenges as they drive transformation and growth in their organizations. These sessions are hand-selected by our segment director, Bob McKinnon, to provide marketing leaders within the financial services industry with the insights they need to address these challenges.

See Bob’s recommended track sessions below, and click here to view full session details.

Wednesday, May 25 Session: Focus:Presenter(s):
1:30 pm The SiriusDecisions Investment Decisionmaking Process AdoptJeff Lash, Lisa Singer
2:20 pm Making Sense of Marketing Organizational Models AdoptJay Gaines, Jennifer Baker
Thursday, May 26 Session: Focus:Presenter(s):
1:00 pm Account-Based Marketing: Taking an Industry Approach Adopt, OperationalizeBob Peterson, Julian Archer
1:00 pm Marketing Automation: What the Future Holds Operationalize, OptimizeJonathan Tam, Laura Cross
1:50 pm The Emerging Role of the Portfolio Marketing Leader AdoptChristina McKeon
2:40 pm Aligning Customer Marketing and Customer Success Adopt, OperationalizeBob Peterson, Lisa Nakano