Analyst Picks: Demand Marketing Leader

The demand marketing leader drives awareness and interest in the organization by leveraging inbound and outbound tactics. Monica Behncke, Vice President and group director for Demand Services, hand-selected these sessions to provide demand marketing leaders with the insights they need to develop an effective demand creation strategy.

See Monica’s recommended track sessions below, and click here to view full session details.

Wednesday, May 17 Session: Focus:Presenter(s):
3:40 pm Program and Tactic Diagnostics: Optimize or Terminate? OptimizeJen Horton, Jonathan Tam
4:30 pm Making Personas Personal: SiriusDecisions Buyer Insights 2017 OptimizeCarrie Rediker, Cristina De Martini
Thursday, May 18 Session: Focus:Presenter(s):
1:10 pm The Evolution of Scoring: Considerations for Today Operationalize, OptimizeErin Bohlin, Laura Cross
2:00 pm Programs of the Year: Demand Creation and Account-Based Marketing Operationalize, OptimizeBob Peterson, Laura Cross
2:50 pm Effective Demand Creation Program Planning and Execution Adopt, OperationalizeCarrie Rediker, Jen Horton
4:00 pm The Evolution of Scoring: Considerations for Today (Repeat) Operationalize, OptimizeErin Bohlin, Laura Cross
4:50 pm Program and Tactic Diagnostics: Optimize or Terminate? (Repeat) OptimizeJen Horton, Jonathan Tam