TOP TRACK PICKS FOR THE Demand Marketing Leader

The demand marketing leader leverages both inbound and outbound tactics to design multi-touch demand creation programs. These sessions are hand-selected by our service director, Monica Behncke, to provide demand marketing leaders with the insights they need to successfully execute demand generation activities.

See Monica’s recommended track sessions below, and click here to view full session details.

Wednesday, May 25 Session: Focus:Presenter(s):
1:30 pm The 360-Degree View of Marketing Data: Are we There Yet? OperationalizeJohn Donlon
1:30 pm Web Site Conversion Optimization: One Size Doesn’t Fit All OperationalizeBarbie Mattie, Matt Papertsian
1:30 pm Digital Advertising and B-to-B Demand Creation Adopt, OptimizeJennifer Horton, Jonathan Tam
2:20 pm Making Sense of Marketing Organizational Models AdoptJay Gaines, Jennifer Baker
2:20 pm Taking Small-Net Fishing to the Next Level OptimizeKerry Cunningham
Thursday, May 26 Session: Focus:Presenter(s):
1:00 pm Aligning on Growth: Divergence to Convergence AdoptAlan Gonsenhauser, Craig Moore, Jennifer Ross
1:00 pm Account-Based Marketing: Taking an Industry Approach Adopt, OperationalizeBob Peterson, Julian Archer
1:00 pm Marketing Automation: What the Future Holds Operationalize, OptimizeJonathan Tam, Laura Cross
1:00 pm Customer Advocacy: Its Impact on Demand Creation AdoptJennifer Horton, Lisa Nakano
1:50 pm The Anatomy of a B-to-B Marketing Plan OperationalizeCraig Moore, Marcia Trask
1:50 pm Regional Demand Centers: Construction and Operation OperationalizeIsabel Montesdeoca, Meta Karagianni
1:50 pm Rapid Response Demand: The Sirius Approach Adopt, OperationalizeGil Canare
2:40 pm Using Predictive Analytics to Drive Marketing Decisionmaking OptimizeKerry Cunningham, Mike Raimondi
2:40 pm Marketing Globalization vs. Localization: Striking the Balance Adopt, OperationalizeGil Canare, Julian Archer
2:40 pm Demand Creation Programs of the Year OperationalizeCarrie Rediker, Erin Bohlin
2:40 pm Aligning Customer Marketing and Customer Success Adopt, OperationalizeBob Peterson, Lisa Nakano