TOP TRACK PICKS FOR THE Customer Marketing Leader

The customer marketing leader develops strategies to drive retention, loyalty, advocacy and growth. These sessions are hand-selected by our service director, Matt Senatore, to provide customer marketing leaders with the insights they need to achieve this objectives.

See Matt’s recommended track sessions below, and click here to view full session details.

Wednesday, May 25 Session: Focus:Presenter(s):
1:30 pm Web Site Conversion Optimization: One Size Doesn’t Fit All OperationalizeBarbie Mattie, Matt Papertsian
1:30 pm Digital Advertising and B-to-B Demand Creation Adopt, OptimizeJennifer Horton, Jonathan Tam
2:20 pm Third-Party Influencers: Sales and Marketing’s Secret Weapon OperationalizeJulie Ogilvie
2:20 pm Taking Small-Net Fishing to the Next Level OptimizeKerry Cunningham
Thursday, May 26 Session: Focus:Presenter(s):
1:00 pm Account-Based Marketing: Taking an Industry Approach Adopt, OperationalizeBob Peterson, Julian Archer
1:00 pm Customer Advocacy: Its Impact on Demand Creation AdoptJennifer Horton, Lisa Nakano
1:50 pm Customer Experience in the Channel Adopt, OperationalizeKathy Freeman Contreras, Megan Heuer
2:40 pm Aligning Customer Marketing and Customer Success Adopt, OperationalizeBob Peterson, Lisa Nakano