Analyst Picks: Content Leader

The content leader ensures that the organization’s corporate initiatives are fueled by fresh, relevant and effective content that is easily accessible by prospects and customers, as well as by sales. Phyllis Davidson and Christine Polewarczyk, research directors for Content Strategy and Operations, hand-selected these sessions to provide content leaders with the tools they need to adopt content strategy best practices, facilitate alignment and productivity, and drive measurement and insight.

See their recommended track sessions below, and click here to view full session details.

Wednesday, May 17 Session: Focus:Presenter(s):
3:40 pm How to Build a Content Management Dashboard Adopt, OperationalizeChristine Polewarczyk, Phyllis Davidson
4:30 pm Programs of the Year: Content Strategy and Operations Operationalize, OptimizeChristine Polewarczyk
Thursday, May 18 Session: Focus:Presenter(s):
1:10 pm B-to-B Brand Measurement: The Sirius Take Command CenterChris Parr, Nick Buck
2:00 pm Programs of the Year: Demand Creation and Account-Based Marketing Operationalize, OptimizeBob Peterson, Laura Cross
2:50 pm Effective Demand Creation Program Planning and Execution Adopt, OperationalizeCarrie Rediker, Jen Horton
4:00 pm How to Build a Content Management Dashboard (Repeat) Adopt, OperationalizeChristine Polewarczyk, Phyllis Davidson