TOP TRACK PICKS FOR THE Content Marketing Leader

The content marketing leader ensures that the organization’s key initiatives are fueled by fresh, relevant and effective content. These sessions are hand-selected by our service director, Erin Provey, to provide content leaders with tools to facilitate alignment and efficiency, as well as content strategy best practices and insights.

See Erin’s recommended track sessions below, and click here to view full session details.

Wednesday, May 25 Session: Focus:Presenter(s):
1:30 pm Solving the Content ROI Conundrum OperationalizeRoss Graber
2:20 pm Content Strategy and Operations Programs of the Year Operationalize, OptimizeChristine Polewarczyk
Thursday, May 26 Session: Focus:Presenter(s):
1:00 pm The SiriusDecisions Messaging Nautilus: Success Stories and Lessons Learned OperationalizeMarisa Kopec
1:50 pm So Many Personas, So Little Time (Persona Framework and Prioritization) OperationalizeCheri Keith, John Grozier
2:40 pm Marketing Globalization vs. Localization: Striking the Balance Adopt, OperationalizeGil Canare, Julian Archer