Analyst Picks: Communications Leader

The communications leader strengthens global brand consistency, utilizes influencers to improve brand sentiment and develops effective internal communication strategies. Erin Provey, service director for Strategic Communications Management, hand-selected these sessions to provide communications leaders with the tools they need to drive these objectives.

See Erin’s recommended track sessions below, and click here to view full session details.

Wednesday, May 17 Session: Focus:Presenter(s):
3:40 pm Marketing Enablement: The Most Critical Function You Don’t Have Adopt, OperationalizeJennifer Ross, Marcia Trask
4:30 pm Making Personas Personal: SiriusDecisions Buyer Insights 2017 OptimizeCarrie Rediker, Cristina De Martini
Thursday, May 18 Session: Focus:Presenter(s):
1:10 pm Messaging Nautilus: The Post-Sale Edition AdoptAlisa Groocock, Rachel Young
2:00 pm Introducing the SiriusDecisions Corporate Messaging Nautilus™ AdoptJulie Ogilvie, Phyllis Davidson
2:50 pm Programs of the Year: Integrated Communications Operationalize, OptimizeJulie Ogilvie