Analyst Picks: Chief Marketing Officer

The chief marketing officer takes corporate objectives and translates them into a set of prioritized actions for the marketing organization. Jay Gaines, vice president and group director, has selected the best sessions to provide CMOs with insights on planning and executing marketing activities that will help them achieve financial and strategic goals.

See Jay’s recommended track sessions below, and click here to view full session details.

Wednesday, May 17 Session: Focus:Presenter(s):
3:40 pm Marketing Enablement: The Most Critical Function You Don’t Have Adopt, OperationalizeJennifer Ross, Marcia Trask
3:40 pm How to Build a Content Measurement Dashboard Adopt, OperationalizeChristine Polewarczyk, Erin Provey
4:30 pm Product-to-Audience Transformation: Making It Happen OperationalizeMarisa Kopec, Ross Graber
4:30 pm Agile Concepts and B-to-B Marketing: Friend or Foe AdoptCraig Moore, Jay Gaines
Thursday, May 18 Session: Focus:Presenter(s):
1:10 pm Programs of the Year: Marketing Operations and Strategy Operationalize, OptimizeJeff Clark, Jesse Mendelson
1:10 pm Messaging Nautilus: The Post-Sale Edition AdoptAlisa Groocock, Rachel Young
2:00 pm Introducing the SiriusDecisions Corporate Messaging Nautilus™ AdoptJulie Ogilvie, Phyllis Davidson
2:00 pm Functional Design for Post-Sale Engagement: What’s In and Out? Adopt, OperationalizeLisa Nakano
2:00 pm Addressing the Marketing Skills Gap Model/FrameworkKristin Farwell
2:50 pm The Anatomy of an Emerging-Company Marketing Plan Adopt, OperationalizeBarbie Mattie, Matt Papertsian
2:50 pm Programs of the Year: Customer Engagement Operationalize, OptimizeLisa Nakano
2:50 pm Preparing for the CEO Conversation Command CenterIan Savage, Nick Buck