TOP TRACK PICKS FOR THE Chief Marketing Officer

The chief marketing officer plans and executes marketing activities to achieve the financial and strategic objectives of the business. These sessions are hand-selected by vice president and group director Jay Gaines, to provide CMOs with the insights they need to meet strategic goals.

See Jay’s recommended track sessions below, and click here to view full session details.

Wednesday, May 25 Session: Focus:Presenter(s):
1:30 pm Modernizing Communications to Rev the Revenue Engine AdoptJulie Ogilvie
1:30 pm The 360-Degree View of Marketing Data: Are we There Yet? OperationalizeJohn Donlon
2:20 pm Making Sense of Marketing Organizational Models AdoptJay Gaines, Jennifer Baker
Thursday, May 26 Session: Focus:Presenter(s):
1:00 pm Aligning on Growth: Divergence to Convergence AdoptAlan Gonsenhauser, Craig Moore, Jennifer Ross
1:00 pm Marketing Automation: What the Future Holds Operationalize, OptimizeJonathan Tam, Laura Cross
1:50 pm The Emerging Role of the Portfolio Marketing Leader AdoptChristina McKeon
1:50 pm The Anatomy of a B-to-B Marketing Plan OperationalizeCraig Moore, Marcia Trask
1:50 pm Regional Demand Centers: Construction and Operation OperationalizeIsabel Montesdeoca, Meta Karagianni
1:50 pm So Many Personas, So Little Time (Persona Framework and Prioritization) OperationalizeCheri Keith, John Grozier
2:40 pm Using Predictive Analytics to Drive Marketing Decisionmaking OptimizeKerry Cunningham, Mike Raimondi
2:40 pm Marketing Globalization vs. Localization: Striking the Balance Adopt, OperationalizeGil Canare, Julian Archer
2:40 pm Aligning Customer Marketing and Customer Success Adopt, OperationalizeBob Peterson, Lisa Nakano
2:40 pm Campaign Planning: Taking a Data-Driven Approach (Marketing Contribution Framework Tool) OperationalizeCraig Moore, Nick Buck