The channel sales leader recruits and onboards the appropriate partners, increases visibility into partner performance and drives revenue attainment in the channel. These sessions, hand-selected by our group service director, Laz Gonzalez, provide channel sales leaders with the insights they need to successfully execute on these objectives.

See Laz’s recommended track sessions below, and click here to view full session details.

Wednesday, May 25 Session: Focus:Presenter(s):
1:30 pm Web Site Conversion Optimization: One Size Doesn’t Fit All OperationalizeBarbie Mattie, Matt Papertsian
1:30 pm Channel Marketing: Building for Success (Channel Program Model) AssessmentJack Androvich, Monica Dozier
2:20 pm Account-Based Marketing in the Channel AdoptMaria Chien, Matt Senatore
Thursday, May 26 Session: Focus:Presenter(s):
1:00 pm The Evolution of Channel Incentive Programs OptimizeAngela Leech, Laz Gonzalez
1:50 pm The Channel Program Model, One Year Later OperationalizeStephanie Sissler
2:40 pm Product Launch for Direct and Indirect Channels: Client Vignettes Operationalize, OptimizeJessica Sargent - EnerNOC Inc., Jocelyn King - Intel, Pat McAnally
2:40 pm Channel Programs of the Year OptimizeLaz Gonzalez, Maria Chien