Analyst Picks: Channel Marketing Leader

The channel marketing leader is tasked with developing a strategic initiative with their partners that aligns to sales priorities and corporate growth goals. Maria Chien, service director for Channel Marketing Strategies, has selected the best sessions to provide channel marketing leaders with the insights they need to ensure successful planning and execution of their organization’s channel strategy.

See Maria’s recommended track sessions below, and click here to view full session details.

Wednesday, May 17 Session: Focus:Presenter(s):
3:40 pm Is Your Product Channel-Ready Adopt, OperationalizeKathy Contreras, Lisa Singer
3:40 pm Programs of the Year: Third-Party Channels Operationalize, OptimizeEileen Corrigan
4:30 pm Enablement: Building Fluency in B-to-B Channels Adopt, OperationalizeAngela Leech, Maria Chien
Thursday, May 18 Session: Focus:Presenter(s):
1:10 pm The SiriusDecisions Channel Partner Segmentation Model OptimizeStephanie Sissler
2:00 pm Third-Party Channels: Tracking Program Progress Command CenterSallie Morris
2:50 pm Effective Demand Creation Program Planning and Execution Adopt, OperationalizeCarrie Rediker, Jen Horton
2:50 pm Long-Term Competency in a Short-Term World: Building Skills That Last Adopt, OperationalizeAmanda Jensen, Heather Cole
2:50 pm The SiriusDecisions Sales Knowledge Transfer Framework AdoptChristina McKeon, Peter Ostrow
4:50 pm Demand Creation: Assessing Effectiveness Command CenterAaron Cullers