The channel marketing leader is responsible for finding new partners, creating demand and enabling partners to sell more successfully. These sessions are hand-selected by our service director, Maria Chien, to provide channel marketing leaders with the insights they need to ensure successful execution of the organization’s channel strategy.

See Maria’s recommended track sessions below, and click here to view full session details.

Wednesday, May 25 Session: Focus:Presenter(s):
1:30 pm Channel Marketing: Building for Success (Channel Program Model) AssessmentJack Androvich, Monica Dozier
2:20 pm Account-Based Marketing in the Channel AdoptMaria Chien, Matt Senatore
Thursday, May 26 Session: Focus:Presenter(s):
1:00 pm The Evolution of Channel Incentive Programs OptimizeAngela Leech, Laz Gonzalez
1:50 pm The Channel Program Model, One Year Later OperationalizeStephanie Sissler
1:50 pm Customer Experience in the Channel Adopt, OperationalizeKathy Freeman Contreras, Megan Heuer
2:40 pm Product Launch for Direct and Indirect Channels: Client Vignettes Operationalize, OptimizeJessica Sargent - EnerNOC Inc., Jocelyn King - Intel, Pat McAnally
2:40 pm Channel Programs of the Year OptimizeLaz Gonzalez, Maria Chien
2:40 pm Marketing Globalization vs. Localization: Striking the Balance Adopt, OperationalizeGil Canare, Julian Archer