Analyst Picks: ABM Leader

Not all accounts are created equal. The account-based marketing (ABM) leader needs to work hand-in-hand with sales to define and execute effective ABM programs that target accounts appropriately to drive growth. Matt Senatore, service director for ABM, has selected the best sessions for ABM leaders to gain the insights they need to develop a partnership with sales and achieve their growth and retention goals.

See Matt’s┬árecommended track sessions below and click here to view full session details.

Wednesday, May 17 Session: Focus:Presenter(s):
3:40 pm Account-Based Marketing: What the Future Holds OptimizeMatt Senatore, Nicky Briggs
4:30 pm The Science of Cross-Sell and Upsell Operationalize, OptimizeBob Peterson, Kerry Cunningham
Thursday, May 18 Session: Focus:Presenter(s):
1:10 pm Powering Demand Through Privacy and Preference Management Adopt, OperationalizeIsabel Montesdeoca, Julian Archer
2:00 pm Leveraging Data to Power Account-Based Marketing OperationalizeJohn Donlon, Matt Senatore
2:50 pm Effective Demand Creation Program Planning and Execution Adopt, OperationalizeCarrie Rediker, Jen Horton
4:50 pm Demand Creation: Assessing Effectiveness Command CenterAaron Cullers