Analyst Picks: Content Leader

The content leader ensures that the organization’s corporate initiatives are fueled by fresh, relevant and effective content that is easily accessible by prospects and customers, as well as by sales. Phyllis Davidson and Christine Polewarczyk, research directors for Content Strategy and Operations, hand-selected these sessions to provide content leaders with the tools they need to adopt content strategy best practices, facilitate alignment and productivity, and drive measurement and insight.

See their recommended track sessions below, and click here to view full session details.

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