The account-based marketing leader collaborates with sales on the planning, execution, measurement and communication of account-based programs. These sessions are hand-selected by our service director, Matt Senatore, to provide ABM leaders with the insights they need to become full partners in the achievement of growth and retention goals.

See Matt’s recommended track sessions below and click here to view full session details.

Wednesday, May 25 Session: Focus:Presenter(s):
1:30 pm Web Site Conversion Optimization: One Size Doesn’t Fit All OperationalizeBarbie Mattie, Matt Papertsian
1:30 pm Digital Advertising and B-to-B Demand Creation Adopt, OptimizeJennifer Horton, Jonathan Tam
2:20 pm Account-Based Marketing in the Channel AdoptMaria Chien, Matt Senatore
2:20 pm Taking Small-Net Fishing to the Next Level OptimizeKerry Cunningham
Thursday, May 26 Session: Focus:Presenter(s):
1:00 pm Account-Based Marketing: Taking an Industry Approach Adopt, OperationalizeBob Peterson, Julian Archer
1:00 pm Marketing Automation: What the Future Holds Operationalize, OptimizeJonathan Tam, Laura Cross
1:00 pm Customer Advocacy: Its Impact on Demand Creation AdoptJennifer Horton, Lisa Nakano
1:50 pm Regional Demand Centers: Construction and Operation OperationalizeIsabel Montesdeoca, Meta Karagianni
1:50 pm Rapid Response Demand: The Sirius Approach Adopt, OperationalizeGil Canare
2:40 pm Demand Creation Programs of the Year OperationalizeCarrie Rediker, Erin Bohlin